Amazon doesn`t own the smartphone, but Alexa is everywhere that matters
(Android Central)

No matter who built the phone in your pocket, Amazon has something that works for you — and it`s something you`ll want. Amazon is changing the way we look at tech companies. That`s a bold statement when you consider how broad the term `tech company` can be, but it`s true. Amazon has become just as vital and innovative as Apple, Google, or Microsoft, and it did it without selling you a phone or computer. I know I`m not the only one who pre-ordered a $60 smart microwave from Amazon. The latest round of Amazon gadgets is just incredible. The Echo family has been improved, and that should be expected year after year, but the new things they had to show off prove that someone in the company has figured out that Amazon will never make the computer you are using. And that includes the small computers we carry around from Apple and Google`s hardware partners. Once that simple truth was said out loud, Amazon went and did the impossible by becoming just as important as any of them...